Partnership and What it Means

What partnership means to Ontario’s Wilderness Region

As we sat down as a group and re-vamped the association, the first question that came to mind was partnership. Working within an industry such as tourism, partnership is one of the most important subjects to follow closely.

Partnership is seeing the big picture and working together to attain it. To market with the same goal in mind. What is that goal you ask? To increase tourism. To unveil the “unknown” travel destination that is Ontario’s Wilderness Region. To create a “one stop shop” for travelers wanting to learn more about our unique experiences. Economic profit will follow these main objectives.

We understand the marketing budgets for private operators. Spending dollars on marketing can be somewhat non existent. That is why we wanted to create opportunities that are affordable and worth it. We are worth it, and we will be for years to come. This new web portal has created that foundation we always wanted. All we need is the partnership from operators to continue building on these new strategies.

As a not-for-profit, we need to create our own marketing budget

The dollars that we receive through our fee-for-service contract with Ontario Tourism lets the association run at a comfortable stage – taking care of regular business expenses and salary. The one challenge we have faced in the past is, like our private operators, the lack of dollars for a good marketing budget.

If we all remember the bigger picture, think of our association as being at the top and having the ability to promote the region as a whole, to lure potential travelers to our web portal… eventually sending them down to our partner websites. This can only be done with your help.