Target Markets

A large component of the new strategy was to use the information and market knowledge that has been measured and researched by companies such as Environics Analytics, to determine who we should be targeting and what demographics they fit into.

We at Ontario’s Wilderness Region took the time to segment a targeted group for each of our product pillars, for both Canada and the United States. Click on the links below to see who you should also be targeting.

By segmenting our audience and properly targeting our marketing, we can develop better strategies:

- Customize packages based on specific needs and wants of the target audience

- Adjust our messages and offerings to retain existing customers and attract new ones

- Speak to the consumer in more relevant and motivating ways

- Choose appropriate media vehicles to better reach our customers

- Address increased competition in the marketplace

- Utilize limited marketing resources in the most effective and efficient manner